Marketing Under Pressure

Marketers are under pressure from all sides.

As always, sales people are demanding more and better quality leads. (And why not?)

But now we’re also experiencing a new pressure from the boss to prove a positive and increasing ROI from all our marketing investments.

OfficeAutopilot helps you do both.

Capture contact information right from your site.

Use OfficeAutopilot SmartForms™ on your site.

What makes them smart?

• Automatically Tag contacts based on their lead source, their interests, and more as they’re added to your database. Easily sort, slice, and dice later for super-targeted communications.
• Instantly launch and deliver a truly integrated multi-media marketing/sales process.
• Automatic duplicate management.

Have a Killer Follow-up System. It’s worthwhile.

With OfficeAutopilot, you capture not just names and numbers but also behavioral data like:

• What web pages has each contact visited?
• What resources did each download? Which e-mail links did he click?
• Who’s visiting your site RIGHT NOW?

This kind of information isn’t just fun to look at.

Combined with our ActiveResponse™ rule-based communication suite, you can use it to quickly build the lead management system of your dreams.

• See who’s hot and who’s not.
• Pass the best to sales. Keep the rest for automated follow-up.
• Never drop a lead. Deliver a bullet-proof, integrated, multi-media, multi-step marketing sequence that’s tailored to the prospect.
• Let OfficeAutopilot keep an eye out. When there are signs of life, let someone know.

Test everything you do.

There are a lot of ways an opportunity gets missed or a sale gets lost. From creative and list decisions to lead management and sales processes.

But how can you make good decisions when you don’t have the numbers? To make sure your sales skids are greased from start to finish, you need to be able test each piece of your marketing/sales system and see what’s working and what’s not.

OfficeAutopilot gives you the numbers:

• How many visitors and leads am I getting from each marketing source?
• What’s the quality of those leads?
• How many are closing?
• What’s my ROI on each marketing investment?
• Which e-mails are working and which aren’t?
• And more…

Once you have access to these basic metrics (which most companies do not) you’re ready to do real marketing work: test everything.

• Is viral video going to work for our company?
• Can we improve webinar attendance with an email reminder sequence? With a postcard? With a guided voicemail reminder?
• Is HTML or text e-mail more effective?
• Do we get a better response from a testimonial-driven ad or a benefits-driven one?

The right answer to just about every marketing question is, “I don’t know – let’s test it.”

OfficeAutopilot makes it easy.

• Resource: Implementing, Optimizing; Intro to Metrics, One Strategy, Five Tactics; Plugging the Holes in your Bucket.