Marketing Automation software (aka demand generation, lead management) is getting more press every day, but many marketers wonder if adding these tools will make any real difference to the bottom line.
And, despite what most vendors would love you to believe, the fact is that not all businesses are good candidates.
It takes a certain kind of sale (what we call a 'considered purchase') and certain level of marketing and lead flow for automation and prospect tracking to make sense.
We built this calculator to give you an idea of what's possible (and what's not). It just takes a minute, and we think you'll find it pretty interesting.
Lets's get started:
