March 30, 2009

Raab gives us some love.

The hardest nut to crack in the marketing automation pundit space, David Raab, has done a review of OfficeAutopilot.com… and I’ll be darned if he doesn’t like what he sees.

The highlight reel, according to me:

• “Indeed, the functionality of OfficeAutoPilot compares favorably with conventional demand generation systems, while the pricing – starting at just under $600 per month for 50,000 contacts and 100,000 monthly emails – is hugely attractive.”
  

• “OfficeAutoPilot actually does a better job at split testing than most demand generation systems… This is the easiest approach I’ve seen to split testing.”

• “If anything, OfficeAutoPilot’s combination of steps, rules and actions makes it more flexible than the average demand generation product.”
  

• “There’s even a standard feature to reduce activity-based score values by a specified percentage for each day after the activity occurs. This is more than some conventional demand generation products provide.”

Of course, all the details are there, too.. Mr. Raab is nothing if not thorough.

Check out the complete OfficeAutopilot review right here.

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