February 15, 2008

New Features in the Hopper

We’ve got a lot of important new features that we’re rolling out right now.

Currently in beta with a select group of clients:

Automated Voice Broadcast
In partnership with VoiceShot we’re now offering the ability to add voice broadcasts to your follow-up sequences. Imagine triggering phone calls off specific link clicks or web page visits - “Hi! Sorry for the cheesy recorded message,but our big computer brain thought you might like to speak to a sales consultant about now. Push one if it was right, and we’ll connect you now, or two to never get called again!”

One of our beta testers is doing it, and increasing conversion dramatically.




Other uses we foresee include automated outbound support calls (click here to get a call from a rep) or appointment reminders (“Hi! This is XYZ reminding you that you have an appointment with Joe at 10am tomorrow… push 1 to confirm”). It’ll be interesting to see how you use this feature.

Upgraded Outlook Integration!
Have you ever noticed that Outlook kind of stinks? We did too. It’s slow and clunky because of the way they set up their database… and our previous version of OfficeAutopilot for Outlook was slow and clunky because it worked from the same source.

Our shiny, new integration creates its own database and so both data syncing with OfficeAutopilot and searching through contacts is super-lightning fast now. Yipee!

Severely Improved Task Manager
Slick and simple, we’ve put together a task manager that gives you the info you need to power through your list of to-do items, or just see what’s on everyone’s plate (if you have permission, of course).

Quickly see who’s doing what, what the status is and what’s happened since the task was assigned. Sort by due date, owner, or even by grade (so you can call the best first if you want). Reassign task to the other guy/gal, and even create task groups just like contact groups (ex. “show me all tasks assigned to Julie, due in the next week, and that are about mailing welcome packs.”)

Upgrades to Marketing Tracker
Now you can see not just how many visits, leads, phone calls and conversion rate of each ad source, but also the average grade of leads coming from that source.

This may seem like overkill, but it’s really not. If you’ve done much advertising at all, you know that it’s easy to generate leads… less easy to generate GOOD leads.

It’s easy to confuse activity or forms filled out with success. But if the folks filling out those forms aren’t qualified prospects, you’re just spinning your wheels. Marketing Tracker shows at a glance the quailty of the leads from each source, according to criteria you set up. You save more than just the money you won’t waste in the future - you’ll save the time and headache of following up with poor quality leads.

And More…
Of course there’s more. Little tweaks and tidbits as requested by clients. Each and every change will be detailed in the release announcement we’ll send you when we make it live.

In the meantime, keep the ideas coming!

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