February 01, 2008

MoonRay Launches OfficeAutopilot.com

So, we got tired of calling it ‘The MoonRay System’. It needed a name.

Our resident marketing guru Ted Finch suggested that we call it what it is. Like, you know, Microsoft Word or Google Analytics. That seemed smart to us.

We considered Marketing Autopilot and Sales Autopilot, of course, since that’s where our focus has been since the beginning.

But lately we’ve seen new clients having a ton of success using the software to automate internal stuff, like product fulfillment or setup, customer service processes, and more. So, we figured that OfficeAutopilot summed it up nicely, while illuminating what’s clearly different about our software vs. traditional CRM or email marketing systems.

That, and the fact that the domain name was available..

So OfficeAutopilot it is.

What do you think?

Posted in Product/Service Updates   News