April 23, 2008

What Mainstream Marketers Miss

There’s a growing marketing underworld that you are probably only peripherally aware of. Born from the direct marketing gurus like Dan Kennedy and Gary Halbert, the new breed has taken the game to a whole new level, and it’s very likely that you’re missing it.

That’s too bad, cause these kids are on the very cutting edge of what’s possible in social engineering, and they’re learning - and sharing - more every day.

I just spent the weekend with a bunch of internet marketing weirdos.  It was in San Diego at the Hard Rock Hotel.  Our host was Frank Kern.

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