May 11, 2009

SendPepper (and OfficeAutopilot) for iPhone launches today!

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We’re very excited to announce that after a long and brutal application and general running-through-the-wringer process put on by our friends at Apple iTunes, our iPhone app has been approved and posted to iTunes, ready for free download by all iPhone toting OfficeAutopilot and SendPepper clients.

What does it do, you ask?

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March 30, 2009

Raab gives us some love.

The hardest nut to crack in the marketing automation pundit space, David Raab, has done a review of OfficeAutopilot.com… and I’ll be darned if he doesn’t like what he sees.

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March 29, 2009

SendPepper is alive.

After quite a few too many grueling months of primping and pruning, SendPepper is finally going to be launched tomorrow.

SendPepper is OfficeAutopilot’s little brother: an marketing automation tool that takes ‘entry-level’ to a whole new place. For $29 bucks a month, SendPepper gives small business marketers the tools to automate both email AND personalized direct mail in one super-simple interface. For a few bucks more, you add our award winning landing page creator and our PersonalURL system, both designed to shoot your response rates through the roof.

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September 11, 2008

OfficeAutopilot Summer Release: New stuff for automationheads.

We’ve got a slew of new features in the beta build… some of you have seen them in your accounts already.  If you’re an existing client and you’d like to give these beta features a run for their money, let us know and we’ll pop you on there.

We’re going to push this one through pretty quickly, because we got another SERIOUS update hot on its heels. Late this month we’re releasing some stuff that changes the game altogether….

For now, here’s what’s new:

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June 03, 2008

Mr. Moneyfingers Haddad vs. Landon Ray: A Ten Round Smackdown

Copywriters tend to have some serious chutzpah when it comes to the fees they quote.

They tap out a few paragraphs or pages and, as if they were literally gold-coated, they’ll quote seemingly astronomical fees of thousands, tens of thousands of dollars.

Sometimes they’ll even demand a piece of the action… that is, a percentage of sales created by the ad or direct mail piece that carries their golden prose.

To me, it’s always seemed over the top, so when I recently met direct response copywriter Chris Haddad I decided to get him on the phone, press record, and grill ‘em.

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May 01, 2008

A Big May Update, Part 1

We’re wrapping up our latest batch of goodies, scheduled to be released Monday. There are several ‘convenience’ improvements, some interface updates, and some actual new chunks of functionality that I think you’ll like. 

(Note: If you’re not yet an OfficeAutopilot user, please ignore anything that doesn’t make sense.  )

Faster Contact Browsing
Although we liked our animated contact screen (how it swooped open and closed.. nice right?) we noticed that it became a little annoying when you’re using the interface seriously all day long.  So, it got the axe.

In its place, a totally new and improved contact manager that features faster browsing, quick page jumping, easier customization of your overview screens, and a super slick new search function that makes the old one look like.. well, old.

Also, we’ve upgraded the way you add and remove tags to a contact and subscribe or un-subscribe them to sequences.  Very modern.  You’ll see.

New Message Library
We’ve added owners and permissions to individual emails in your message library so you can limit who can edit the emails in your message library and who can pull and send them.  That way, you can make it so your sales people only see the complete, approved emails that are meant for them to use.. and not your entire list of everything.

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April 23, 2008

What Mainstream Marketers Miss

There’s a growing marketing underworld that you are probably only peripherally aware of. Born from the direct marketing gurus like Dan Kennedy and Gary Halbert, the new breed has taken the game to a whole new level, and it’s very likely that you’re missing it.

That’s too bad, cause these kids are on the very cutting edge of what’s possible in social engineering, and they’re learning - and sharing - more every day.

I just spent the weekend with a bunch of internet marketing weirdos.  It was in San Diego at the Hard Rock Hotel.  Our host was Frank Kern.

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April 09, 2008

The Disciplined Marketer

As some of you may know, my first ‘real’ career was as a securities trader on Wall Street.

At age 25, before the dot-com bubble began, I could feel that something big was afoot. I’d read about the ‘soaring’ Cisco stock price in the SF Chronicle… and Yahoo, which had just gone through IPO. I hadn’t been ‘online’ yet (apart from BBS’s when i was a kid - remember those?), and didn’t yet have an email address. But I remember feeling that a renaissance was beginning and that I wanted to be a part of it.

Unfortunately for me, I had no MBA. I didn’t even graduate from college. I’d been more interested in traveling the world with my beautiful new girlfriend.

But I needed a way to get involved in what I was reading about each day. Soon, my dad discovered what would soon become known as ‘day trading’. Over the next couple months, I did my research and packed my bags. I moved to New York and got a seat at Broadway Trading.

At that time, Broadway was tiny. I was probably the 20th trader there. But this was Wall Street (actually Broad Street, around the corner) and I knew that this was the center of the action. Guys were making money - sometimes $1000 a day or more. It seemed incredible.

The way it works is that you watch from the sidelines for awhile. Then you get an account and trade small lots, 100 shares at a time.  Usually, a beginniner would spend a good two to four weeks watching.

During my watching time, a young Russian kid named Serge made $4000 in one day. On the same day, Yahoo! traded up to $12. I thought these lofty numbers had to be the froth at the end of a crazy run. I was late to the party, I figured.

It turned out, of course, to be just the beginning…

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February 15, 2008

New Features in the Hopper

We’ve got a lot of important new features that we’re rolling out right now.

Currently in beta with a select group of clients:

Automated Voice Broadcast
In partnership with VoiceShot we’re now offering the ability to add voice broadcasts to your follow-up sequences. Imagine triggering phone calls off specific link clicks or web page visits - “Hi! Sorry for the cheesy recorded message,but our big computer brain thought you might like to speak to a sales consultant about now. Push one if it was right, and we’ll connect you now, or two to never get called again!”

One of our beta testers is doing it, and increasing conversion dramatically.


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February 01, 2008

MoonRay Launches OfficeAutopilot.com

So, we got tired of calling it ‘The MoonRay System’. It needed a name.

Our resident marketing guru Ted Finch suggested that we call it what it is. Like, you know, Microsoft Word or Google Analytics. That seemed smart to us.

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